As per a new study by CyberMedia Research (CMR), titled “What Audio Means for Indian Smartphone users?” Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact across all parameters, one in every four users has stated audio quality as the most important factor while selecting their smartphone. For the first time ever, consumers are more tuned into ‘audio quality’, possibly driven by long hours spent alone in a homebound economy.
“Given the advancements in smartphone camera and battery, I believe consumers are mostly satisfied with industry-leading innovations therein. On the other hand, in the current homebound economy, consumers are paying more heed to audio quality. As such, they are putting it on priority for the neo normal”, said Satya Mohanty, Head-Industry Consulting Group, CMR. According to Prabhu Ram, Head-Industry Intelligence Group, CMR, “These interesting study findings provide us with a basis to better understand evolving consumer aspirations around smartphone audio. Consumers are now seeking infinitely better and immersive listening experiences.”
Indians consider audio quality as one of the most important factors in their next smartphone purchase with a score of 66 out of 100, followed by Battery Life at 61, and Camera at 60. Preferred audio accessories include wired earplugs and earbuds. 78% of the consumers prefer wired earplugs, while 65% indicate using earbuds.