Cipla Ltd. has partnered with Indian digital entertainment company Pocket Aces to create sketches for FilterCopy’s short-form content channel. The partnership aims to dispel asthma myths, improve inhaler acceptance, and inspire asthmatics to live a Berok Zindagi (unstoppable life). The first video, ‘A Monsoon Romance: When Opposites Attract’, premiered on FilterCopy’s YouTube channel, marking the pharmaceutical company’s entry into alternative content formats.
Created in easy-to-consume, snackable and shareable formats, each video will tell a heartwarming ‘Slice-of-life’ story scripted by the creative team at FilterCopy in collaboration with Cipla. The first premiere of a captivating love story set in Mumbai during the romanticized monsoons will highlight the triggers for asthmatics during these seasons.
The film emphasizes that with proper treatment, even those with asthma can enjoy the rainy season. The films will be cross-advancated through FilterCopy’s social media channels, reaching the 22+ million audience of the Digital GECs and available in six languages. Aditi Shrivastava, Co-Founder & CEO, Pocket Acessaid, “Via this campaign, we are looking forward to leveraging our channel FilterCopy to educate, break myths, and empower our audiences to live #BerokZindagi.”
