Diageo India’s flagship brand McDowell’s No1 Soda announced its association with Kolkata Knight Riders as the Celebrations Partner during this season of Cricket. The brand is encouraging its consumers to do with this campaign with cheers such as “Yaaronkesaath make it happen, limit main rakhna celebration”. The messaging resonates with consumers who want to enjoy safely with their friends and ensure the safety of all their yaars.
Historically Cheers has always bought fans together and made their fandom epic and entertaining. McDowell’s No1 is using this to enhance the engagement and celebration for this cricket season across languages and regions. The fans of the teams can follow the hashtag #No1YaariCheers and share their fun cheers for their favourite team through the season and win exciting prizes.
The Executive Vice President and Portfolio Head of Marketing at Diageo India Ruchira Jaitley said, “We are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No.1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership.”