The Coca-Cola Company’s new beverage brand, Charged by Thums Up, has unveiled its “Mind Charged, Body Charged” campaign featuring Aamir Khan and Darsheel Safary.Charged by Thums Up continues to push boundaries, ensuring that its offerings resonate with evolving consumer preferences. The campaign will be rolled out on TV, digital and social. Aamir Khan reunites with the Coca-Cola family after 17 years to ignite the spirit of youth by partnering with Charged by Thums Up.
Aamir Khan, commenting on his association with the campaign, said, “It’s a really fun script, and I was really ‘charged’ by the concept, and I really enjoyed doing it. I’m happy to be a part of the Thums Up/Coke family. I am looking forward to the campaign going public and the audience response.”
Conceptualized by Ogilvy,the new Charged film features Aamir Khan and Darsheel Safary in a visually appealing narrative, with Aamir portraying various avatars throughout the film in larger-than-life situations. The creative showcases Charged as a tool for Gen-Z to overcome challenges, demonstrating its ability to enhance physical agility and mental alertness, thereby empowering them to achieve greatness.