CEAT Ltd., India’s top tyre manufacturer, has been awarded the Deming Grand Prize, making it the first tyre brand globally to receive this prestigious distinction in 2023. The Deming Grand Prize is awarded to organizations that have maintained and improved their Total Quality Management (TQM) practices for over three years. CEAT has been on this journey for over fifteen years and was the first tyre company outside Japan to win the prize in 2017.
Deming Grand was institutionalized in 1969 and is one of the longstanding quality awards presented by the Union of Japanese Scientists and Engineers (JUSE) for excellence in Total Quality Management (TQM). CEAT is one of only 33 companies worldwide to win this honour and the only tyre brand on a global stage.
Companies that operate at high levels of TQM stand out in their customer centricity, systematic way of working and people capabilities. Mr. Anant Goenka, Vice Chairman, CEAT Ltd., said “This achievement inspires us to continue leading the tyre manufacturing industry worldwide, focusing on quality and customer satisfaction.”
