CEAT, a leading Indian tyre manufacturer, has further cemented its commitment to the North Eastern region with the inauguration of a new premium retail facility in Agartala, Tripura. The expansion highlights CEAT’s focus on customer-centric growth and its dedication to enhancing accessibility and service across the North East.
With the steady growth of four-wheeler sales in the region, CEAT sees immense potential for expanding its premium retail presence to meet the evolving demands of customers. Speaking on the occasion, Mr. Arnab Banerjee, MD & CEO, CEAT, said, “At CEAT, we are driven by our “Customer First” philosophy, which prioritizes the needs and convenience of our customers.”
CEAT has established a strong retail footprint across the Northeast, with a total of 18 premium outlets and over 900 retail touchpoints spread across Assam, Nagaland, Tripura, Manipur, Mizoram, and upcoming expansions planned for Arunachal Pradesh and Meghalaya. The facility is designed to cater to the growing demands of customers in Tripura and neighbouring areas, offering a wide range of high-performance tyres for passenger cars, two-wheelers, and commercial vehicles.