Catch Spices, a leading brand under the Dharampal Satyapal Group (DS Group), has unveiled two exciting new television commercials (TVCs) featuring Bollywood superstars Akshay Kumar and Rajpal Yadav. These TVCs aim to strengthen the brand’s message of “Kyunki Khana Sirf Khana Nahi Hota” (Food is more than just food), blending humor with the essence of family and togetherness.
The first commercial, focusing on Catch Turmeric, presents a heartwarming and humorous scenario where a mix-up leads to a memorable meal, emphasizing how food connects people. Akshay Kumar’s line, “Catch Haldi hi laata hai khaane mein asli rang!” underlines the emotional and communal aspect of food. The second TVC centers around Catch Garam Masala, where a chef showcases how the spice transforms any meal, with the tagline “Catch Garam Masala. Kyunki Khaana sirf khaana nahi hota… Zindagi mein Swaad laana bhi hota hai.” “We are thrilled to renew our partnership with Akshay Kumar,” said Sandeep Ghosh, Business Head, Spices Division, DS Group. “The campaigns highlight how Catch spices elevate everyday meals into memorable moments, creating joy and togetherness.”
The ads will air on major TV channels, digital platforms, and sponsorship integrations with popular shows like Laughter Chef and MasterChef. With its growing presence, Catch Spices is now part of the INR 1000 crore club, thriving in modern trade and e-commerce. In Kolkata, Catch Spices is witnessing strong demand, particularly among young, health-conscious consumers who prefer products with high-quality ingredients. As the FMCG brand grows, its presence continues to expand in the city, catering to diverse culinary needs.