Catch Spices, a leading brand under Dharampal Satyapal Group, has launched two fresh TVCs featuring Bollywood stars Akshay Kumar and Rajpal Yadav. This new campaign emphasizes the brand’s slogan, “Kyunki Khana Sirf Khana Nahi Hota” (Food is more than just food), bringing humor and heartfelt narratives to the forefront. The commercials, centered on Catch Turmeric and Catch Garam Masala, highlight the role of these spices in transforming meals and fostering connections.
The Catch Turmeric TVC showcases a light-hearted mix-up, which leads to a warm, unexpected meal with neighbors. Akshay Kumar delivers the punchline, “Catch Haldi hi laata hai khaane mein asli rang,” reinforcing the theme of food bringing people closer. Meanwhile, the Catch Garam Masala TVC illustrates how the spice adds life to cooking, with a chef’s journey capturing the essence of flavorful food.
The campaign is set to reach audiences across television and digital platforms, including YouTube and OTT. Additionally, Catch Spices has secured brand integrations with popular shows like “Laughter Chef” and “MasterChef.” With a strong presence in over 7 lakh retail touchpoints, Catch Spices continues to see impressive growth, making significant strides in modern trade and e-commerce. Guwahati has shown a growing preference for premium, locally available spices, which aligns with Catch’s focus on quality and authenticity, helping the brand build a deeper connection with its consumers in the region.