Castrol, India’s leading lubricant player, unveiled a new marketing campaign, #BadhteRahoAage, focusing on the opportunity of remarkable progress and success of truckers who prefer Castrol CRB TURBOMAX. The campaign, developed in collaboration with Ogilvy marks a significant milestone for Castrol in reinforcing its commitment to the progress and success of truckers.
The campaign’s first leg features a TVC with two contrasting characters: Sukhi, a progressive trucker who consistently uses Castrol CRB TURBOMAX, and Dukhi, who frequently experiences engine failures due to incorrect oil choices. The TVC highlights the importance of selecting the right engine oil for truckers to succeed in their businesses. Castrol India Limited’s Vice President – Marketing, Jaya Jamrani, praised the campaign and said “Our aim is to fortify our bond with this extraordinary community, reaffirming our unwavering commitment as their trusted allies in the pursuit of progress.”
Indian transportation and logistics industry relies on commercial vehicles and truck drivers for essential products, connecting businesses, industries, and communities on highways. Castrol’s #BadhteRahoAage campaign recognises the importance of truckers and aims to empower them with superior engine protection, enabling them to progress and drive the economy forward.