Candid Dusting Powder, a flagship product of Glenmark Pharmaceuticals has launched a brand activation campaign in West Bengal to strengthen its brand connection and promote awareness in combating fungal and skin infections. The campaign was designed to create an unforgettable experience in busy, enclosed spaces where people often experience discomfort due to hot and humid conditions, leading to excessive sweating.
The Durga Pujo festivities in Kolkata provided the perfect backdrop for the activation, with fans installed at activation areas to offer relief from the heat and educate visitors about the adverse effects of sweat on skin health and Candid Powder’s effectiveness as a solution. Dedicated physicians were also present at multiple pandals to consult and guide attendees seeking solutions to their skin-related concerns.
The brand activation during Durga Pujo in Kolkata underscores Candid Powder’s dedication to fostering stronger connections with consumers, promoting awareness of fungal infections, and reinforcing the trust, credibility, and equity it has built. By immersing itself in the vibrant culture of West Bengal, Candid Powder aims to make a lasting impact on the health and well-being of the community it serves.