Canara Robeco Asset Management Company Limited (AMC), India’s second-oldest asset management company, has launched its flagship ‘Nivesh Bus Yatra’ in Assam to enhance awareness about mutual fund investments. The initiative, aimed at educating investors across the state, will cover key cities including Guwahati, Jorhat, Dibrugarh, and Silchar.
The bus began its journey in Guwahati, engaging residents through practical learning sessions, digital tools, and live demonstrations to simplify investing and address common misconceptions. “An informed investor not only makes better decisions for themselves but also strengthens the broader financial ecosystem. The Nivesh Bus Yatra brings financial education directly to communities,” said Rajnish Narula, Managing Director and CEO, CanaraRobeco AMC.
In Jorhat, the initiative will focus on the city’s vibrant market areas, interacting with traders, local investors, and small business owners. The program aims to demonstrate how disciplined mutual fund investments can support long-term financial planning and wealth creation, while clearing doubts about risk and returns among the retail investor base. Gaurav Goyal, Head – Sales & Marketing, emphasized that the yatra empowers investors by making financial knowledge practical and accessible. The campaign reflects Canara Robeco AMC’s commitment to promoting financial literacy, particularly in emerging and underserved regions, encouraging residents across Assam to embrace structured investment practices.