Canara Robeco Asset Management Company Limited (AMC) has kicked off its investor education initiative, the ‘Nivesh Bus Yatra,’ in Assam, aiming to spread awareness about mutual fund investments across the state. The mobile campaign will traverse key cities including Guwahati, Jorhat, Dibrugarh, and Silchar, offering practical learning sessions and guidance on long-term financial planning.
The bus began its journey in Guwahati, engaging residents at prominent public spaces and local markets. In Guwahati, one of the region’s largest financial hubs, the initiative has drawn interest from both seasoned investors and first-time participants keen to understand mutual fund benefits. Interactive demonstrations and digital tools are being employed to clarify misconceptions and simplify investment decisions, reflecting Canara Robeco AMC’s commitment to financial literacy.
“In today’s financial landscape, knowledge is as powerful as understanding. An informed investor strengthens the broader financial ecosystem. We are committed to making investment knowledge accessible and actionable,” said Rajnish Narula, MD & CEO, Canara Robeco AMC. The Nivesh Bus Yatra has previously reached states like Kerala, Punjab, West Bengal, Tamil Nadu, and Karnataka. Gaurav Goyal, Head of Sales & Marketing, added that the initiative targets emerging and underserved communities, aiming to empower investors with practical guidance and confidence for long-term wealth creation. Through this campaign, Canara Robeco AMC continues its efforts to make financial education widespread and inclusive, bringing investment knowledge directly to communities across Assam.