Campus Activewear Ltd., one of India’s leading sports and athleisure footwear brands, held its Annual Retailers’ Meet in Muzaffarpur, highlighting its commitment to supporting the everyday moments of Indian families. The event, hosted in collaboration with Tag Activewear, saw over 155 retailers from across the region attend, emphasizing the brand’s push towards becoming a household name in daily footwear choices.
With a focus on versatility, Campus Activewear introduced a wide range of footwear catering to diverse customer needs—ranging from casual hangouts to semi-formal occasions and fitness activities. The new collections include youth-centric sneakers, fashionable “Sneakers for Her,” the Ultrawalk collection aimed at walkers, and a revamped kids’ range featuring iconic light-up shoes.
Commenting on the event, Prerna Aggarwal, CMO of Campus Activewear, said, “We are here to celebrate the everyday moments of our customers. Our new range reflects this by catering to every member of the family, from the fashion-forward woman to the adventurous child.” In Muzaffarpur, retailers expressed enthusiasm for Campus’ expanding portfolio, anticipating strong demand given the city’s growing trend toward affordable, fashionable athleisure wear. Local businesses praised the brand for empowering them with diverse products, ensuring customer satisfaction and boosting sales.