Campus Activewear, one of India’s leading sports and athleisure footwear brands, has partnered with the Bengal Pro T20 League 2025 as the Title Partner for the upcoming season. The move highlights the brand’s commitment to empowering grassroots sports and reinforcing its connection with youth audiences across regional markets.
With the league featuring both men’s and women’s formats, to be broadcast on Star Sports 3 and streamed on FanCode, Campus aims to translate its brand philosophy—“Move Your Way”—into meaningful action by investing in India’s emerging sporting talent. The partnership reflects Campus’s long-term vision of combining performance with aspiration while celebrating the spirit of regional cricket.
“Collaborations like this allow us to build deeper community connections and support young athletes both on and off the field,” said Nikhil Aggarwal, CEO & Whole-Time Director, Campus Activewear. Where demand for stylish yet performance-driven footwear is steadily growing among urban youth and semi-urban consumers, the tie-up is expected to drive strong brand visibility. Retailers anticipate a surge in interest and footfall, with cricket-based campaigns drawing in new consumers and strengthening Campus’s footprint in this strategically important zone.