Bulgari has launched its first-ever India inspired and exclusive India jewellery statement piece – the Bulgari Mangalsutra with their global brand ambassador Priyanka Chopra Jonas. Seeking inspiration from its roman roots along with thorough research, Bulgari has carefully crafted this gorgeous one of a kind yellow gold necklace that is a perfect marriage between tradition and modernity, creating a meaningful connection with local cultural traditions
The BULGARI Mangalsutra interprets a traditional and sacred ornament to a contemporary and stylish jewel- deep-rooted in culture while representing the cosmopolitan aspirations of a modern bride. As the global ambassador for the brand, the actor, is all set to support the Roman high jewellery house in strengthening the brand’s outreach and message around the world, with a particular focus on the themes of women empowerment, diversity and inclusion and philanthropy.
Speaking on the occasion of the launch, Mauro Di Roberto, Managing Director – Jewelry Business Unit at Bulgari, said, “It took us several years to design our interpretation of the Mangalsutra for the modern Indian woman, for whom this piece is often one of the most important pieces of jewellery she wears.”