KFC India marked the milestone of growing 600 restaurants strong with the #KFCBucketCanvas campaign. The campaign brought together young artists from across the country who transformed the iconic KFC Bucket into the #KFCBucketCanvas, with a unique design for each city where the brand has a presence.
The journey began with the artists exploring different cities, scanning through popular landmarks, walking through narrow lanes, and interacting with its offerings of food, people, language, and culture – essentially catching the pulse of the city. From Nagpur’s famous oranges to Darjeeling’s coniferous trees and toy train; from Kolkata’s landmark bridge to Coimbatore’s lush green banana plantations – each Bucket design is a masterpiece. One can simply scan the QR code displayed at the bottom that leads to a microsite where all 150 designs are displayed. Here you can also learn more about the talented artists, understand what inspired & moved them to create their design, and admire their Bucket design. People can follow KFC India’s Instagram page to know more about the Bucket Canvas campaign.
The Chief Marketing Officer of KFC India Moksh Chopra said, “The iconic KFC Bucket served as a Canvas for them to showcase their talent and bring alive the uniqueness of the different regions of India with 150 unique designs.”