Celebrating the brand’s signature taste offered across the country and reinforcing its runway for growth, KFC India marked the milestone of growing 600 restaurants strong with the #KFCBucketCanvas campaign. The campaign brought together young artists from across the country who together, transformed the iconic KFC Bucket into the #KFCBucketCanvas, with a unique design for each city where the brand has a presence. Drawing inspiration from the art, architecture, and cultural elements of different cities, these 150 limited edition designs are on display across restaurants. Fans can now cheer for the KFC in their city and appreciate the nuanced designs when they next step into a KFC restaurant closest to them.
Moksh Chopra, Chief Marketing Officer, KFC India said, “It’s been an amazing journey for KFC in India, with the brand now present across 150+ cities and crossing 600 restaurants. Now, the iconic KFC Bucket served as a canvas for the young artists to showcase their talent and bring alive the uniqueness of the different regions of India with 150 unique designs.”
The journey began with the artists exploring different cities, scanning through popular landmarks, walking through narrow lanes, and interacting with its offerings of food, people, language, and culture – essentially catching the pulse of the city. All this and more was then brought alive on the KFC Bucket, painted with much (KFC) love of course.