Britannia Industries Limited has launched a new ‘Snacker Cracker’ campaign for its NutriChoice Sugar Free Cracker range, with Bengali superstar Abir Chatterjee. The brand’s new TVC features Abir Chatterjee in a never-before-seen avatar. An amateur cook himself, Abir has picked up a few culinary skills during the lockdown. A perfect time for Abir & Britannia NutriChoice to come together.
Priced at Rs 35 for 300 grams, Britannia NutriChoice Cracker makes the quest for quick, easy snacks simpler. It is not only sugar free, but its neutral taste makes for a great accompaniment with a variety of delectable ingredients to make a quick and tasty snack. Speaking on his association with the brand, Abir Chatterjee said, “I am glad to see how Britannia Nutri Choice Cracker will soon be in every kitchen, playing the role of that versatile, must-have ingredient for every meal and snack. I think we are also in for a ride to discover some wonderful recipes from different households of our country with this campaign!”
