Britannia Marie Gold’s My Startup campaign has successfully run across two seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys. In 2020, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), along with micro-entrepreneurial skills for social and economic self-reliance.
In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help homemakers leverage the internet to grow their businesses. 77% of homemakers who desire to set up their own ventures, consider technology as an enabler in this journey – as noted in the survey by Britannia and Momspresso. Participants will be able to access a set of digital skilling resources from Google. These digital resources are available in six languages – Hindi, Telugu, Tamil, Kannada, Bengali and English. The last day for online submissions is 05/11/2021. The full terms and conditions can be found at www.britanniamystartup.com.