Britannia launches Marie Gold My Startup Season 3.0

Britannia Marie Gold’s My Startup campaign has successfully run across two seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys. In 2020, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), along with micro-entrepreneurial skills for social and economic self-reliance.

In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help homemakers leverage the internet to grow their businesses. 77% of homemakers who desire to set up their own ventures, consider technology as an enabler in this journey – as noted in the survey by Britannia and Momspresso. Participants will be able to access a set of digital skilling resources from Google. These digital resources are available in six languages – Hindi, Telugu, Tamil, Kannada, Bengali and English. The last day for online submissions is 05/11/2021. The full terms and conditions can be found at www.britanniamystartup.com.

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