The Country’s Largest Bakery Foods Company Britannia Industries Limited launched 5050 Golmaal exclusively in West Bengal with renowned actors Sabyasachi Chakraborty & Anirban Bhattacharya.
The product is a light and melt-in-mouth cracker with West Bengal’s favourite spice KaaloJeere (Black cumin) as the key ingredient.
The 5050 Golmaal launch comes on the back of extensive research done by the Company on the favourite flavours and spices consumed in households in West Bengal. The ad is about unravelling the mysterious coming together of 2 ingredients-Kala Jeera and sugar crystals-to give a delightful experience. The new Britannia 5050 Golmaal is Priced at INR 25 for 200 gm (Available exclusively in West Bengal).
The Chief Marketing Officer of Britannia Industries Amit Doshi said, “The Britannia 5050 Golmaal offers West Bengal, a light and flavorsome cracker, with a much loved ingredient ‘KaaloJeere’.”