Britannia Good Day, urban India’s largest biscuit brand revealed its new identity. Britannia Good Day enjoys deep inroads of consumption in both, urban and rural India. Launched in 1987, Britannia Good Day created the ‘Cookie’ category in India and made dry fruits and nuts accessible to Indian households for the 1st time. The brand that has always propagated happiness, said the rich and varied smiles of India has inspired its makeover. The all-new Good Day biscuit design will sport different kinds of smiles. So consumers can experience ‘Kayi Smiles, Nayi Smiles’…in every pack of Britannia Good Day.
