With the aim to create excitement and delight amongst kids and in turn help the parents in bringing a smile on their kid’s face Britannia Cake has come up with the brand-new Britannia Cake Layerz – with indulgent crème sandwiched between two delicious layers of Cake.
Britannia Cakes recently released a TV campaign, announcing the launch of this exciting new format. The campaign brings out some of the indulgent aspects of Britannia Cake Layerz that make it kid’s favourite. Britannia Cake Layerz has been launched in an indulgent offering of INR 5 and two exciting flavours – Chocolate and Orange. Mr Vipin Kataria, Head-Adjacency Businesses, Britannia Industries said, “Britannia Cake Layerz is a unique format, which is exciting and fun and can bring that smile on a kid’s face. Along with being a delight for kids, this is also an exciting new twist to traditional cake formats. We hope to bring a whole new experience to our consumers with this offering.”
