As the Diwali festivities approach, Shopsy by Flipkart is lighting up the season with its Big Diwali Sale, running until October 29, 2024. The hyper-value e-commerce platform has seen an impressive 81% surge in customers and a staggering 2.8x increase in transactions, fueled by active participation from over 2,800 small towns. With an expansive selection of more than 2 million products, Shopsy is dedicated to meeting the diverse festive needs of families, offering discounts of up to 50% across popular categories such as fashion, home decor, and gifting.
In Kolkata, the festive spirit is palpable, as local shoppers eagerly embrace the convenience of online shopping. The city’s traditional markets are bustling with excitement, reflecting a growing trend toward digital retail. Shopsy’s curated deals are particularly appealing, with consumers seeking festive essentials for celebrations like Dhanteras and Bhai Dooj.
Prathyusha Agarwal, Business Head of Shopsy, emphasized that India’s rich festive calendar significantly influences shopping behaviors, predicting a 20% year-on-year growth in the e-commerce sector this season. With its focus on regional traditions, Shopsy is committed to enhancing the festive experience, ensuring families across Bharat celebrate with joy and enthusiasm.