BoroPlus, the trusted antiseptic brand from the house of Emami Limited, takes on board Bollywood actress Juhi Chawla for its newly launched Hygiene Range. After a successful entry into the hygiene space with the launch of BoroPlus Hand Sanitizer in April this year, BoroPlus Hygiene Range followed it up by adding Toilet Soap Bars (BoroPlus Antiseptic + Moisturizing Soap) in June. The range is now set to hit the retail market with Hand Washes (BoroPlus Antiseptic + Moisturizing Handwash). A TVC featuring Juhi Chawla will be on air across channels and platforms mid-September onward.
Ms. Priti A. Sureka, Director, Emami Limited said, “A successful actor, a mother and a business woman, Juhi Chawla resonates with the brand persona of BoroPlus which is multifaceted and speaks of trust, purity, responsibility and authenticity.” “I feel very happy and responsible to be associated with the hygiene range of BoroPlus – a brand that I trust,” said Juhi Chawla, the brand ambassador of BoroPlus Hygiene Range.
BoroPlus Antiseptic + Moisturizing Soap Bars and Hand Washes are available in two variants – one with Neem, Tulsi & Aloe Vera and the other with Neem, Eucalyptus & Honey. BoroPlus Advanced Anti-Germ Hand Sanitizer is also enriched with herbs – Neem and Tulsi in an alcohol base of 70%.