BlueStone, a leading Indian omni channel fine jewellery brand, has introduced the Big Gold Upgrade, a first-of-its-kind initiative aimed at offering design-led creations at the best value. The upgrade offers higher carat value alongside the latest designs, while preserving the emotional significance of old gold. This move demonstrates BlueStone’s commitment to innovation and customer satisfaction.
The ‘Big Gold Upgrade’ is a groundbreaking initiative aimed at transforming fine jewellery from lockers to wardrobes, transforming it from a traditional item. BlueStone is offering customers the opportunity to swap their old gold for new, stylish pieces across 170+ stores. The shift is significant, with 18KtGold now valued at 22kt and 22kt at 24kt.
BlueStone’s mission is to maximize value for old gold, enhancing jewelry with love and glam to meet expectations. HarshnaPasari, Head of Marketing at BlueStone, said, “We intend to introduce exquisite jewellery designs to their ward robes while safeguarding the emotional and investment value of their old gold pieces.”