Blue Star Limited has launched an expansive lineup of over 100 new room air conditioners, aiming to capitalize on the burgeoning market demand expected this summer. The range includes both budget-friendly options and premium offerings, designed to cater to diverse consumer preferences across India. With the middle-class segment displaying increased purchasing power, Blue Star’s latest offerings cover inverter, fixed speed, and window ACs, strategically priced to attract first-time buyers in Tier 2, 3, and 4 cities. Key features include the innovative ‘AI Pro’ algorithm for personalized comfort, ‘Turbo Cool’ technology for rapid cooling, and versatile ‘Convertible 6-in-1 cooling’ capabilities.
The company’s robust product launch is bolstered by recent investments in cutting-edge manufacturing facilities and an expanded distribution network. These initiatives, coupled with a strong emphasis on quality and reliability, underscore Blue Star’s commitment to maintaining its competitive edge in the market.
Managing Director B Thiagarajan expressed confidence in exceeding industry growth rates, targeting a 15% market share in the Room AC segment by FY26. Backed by a strategic marketing campaign featuring brand ambassador Virat Kohli, Blue Star anticipates a robust performance in the upcoming season.