Blenders Pride has welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, ‘Made of Pride’. It showcases Alia’s relentless and never give up attitude, and her pride in being her authentic self. The multi-faceted actor with her resilience and dynamism truly represents the brand’s philosophy that takes an exciting new turn with this bold and empowering campaign.
The brand embarks on a new journey with a refreshing tone of voice that is vibrant, inspirational & contemporary. A shift from black & white imagery to infusing colour is a refreshing move for the brand, but one that continues to enhance premium cues. Through the narrative of the film, Alia nudges the audience to adorn an attitude reflective in the lyrics “Watch out! I’m here to slay, Hit me with your brightest light. I’ll stare back. I’m made of pride.” The 360-degree integrated campaign will be seen across TV, Digital, Print & OOH. Commenting on the launch, Actor Alia Bhatt, said, “I love that the campaign not only encourages people to take pride in being their authentic self, but also connects with so many different aspects of my life.”