Blenders Pride Packaged Drinking Water has announced its headlining partnership with the Filmfare Glamour & Style Awards 2025, uniting two iconic forces in India’s fashion and entertainment landscape. The collaboration created a platform to honor individuals who embody fearless confidence, trendsetting style, and the essence of being “The One & Only.”
For decades, Blenders Pride has driven fashion conversations through its Fashion Tour, while Filmfare has remained a defining voice in entertainment and stardom. This year’s awards spotlighted emerging icons with special honors powered by Blenders Pride – Ishaan Khatter as Face of Fashion, Tamannaah Bhatia as Most Desirable (Female), and Ananya Panday as Best Youth Icon (Female). Ishwindar Singh, General Manager, Marketing at Pernod Ricard India, said, “Our partnership with Filmfare Glamour & Style Awards reflects our commitment to honoring those who set new trends in culture and embody the stature of being The One & Only.”
The response to the association has been positive, with fashion-conscious youth and lifestyle enthusiasts viewing the partnership as a marker of premium aspirations. Retailers noted increased buzz around branded lifestyle products, reflecting the city’s growing appetite for style-driven experiences. Pernod Ricard India, a subsidiary of Pernod Ricard SA, continues to strengthen its premium portfolio across India while supporting responsible and sustainable practices.