Blenders Pride, a leading name in India’s premium whisky segment, has announced the launch of the Blenders Pride Zenith Black Edition, a limited-edition release capped at one million bottles across the country.
The newly launched Zenith Black Edition brings together the brand’s iconic whisky blend with a bold black design, aimed at consumers seeking a refined and exclusive experience. According to the company, the black aesthetic represents luxury, sophistication, and power, values long associated with the Blenders Pride brand. The edition is positioned as a rare offering, crafted for discerning whisky enthusiasts. The company said the new edition is not just a change in packaging but a fresh design expression that reflects aspiration, distinction, and craftsmanship. With only one million bottles produced, the Zenith Black Edition is being positioned as a collectible expression within the premium whisky category.
Commenting on the launch, Debashree Dasgupta, Chief Marketing Officer at Pernod Ricard India, said the Zenith Black Edition marks the brand’s most refined expression to date, translating its legacy into a bold new design language. She added that the limited release is created for individuals who embody excellence rather than merely admire it. The Blenders Pride Zenith Black Edition is planned for a pan-India rollout and is currently available at select exclusive retail stores.