The first-ever digital collaboration came up between Blenders Pride Fashion Tour and designer Tarun Tahiliani to celebrate his 25 years in the industry. For years, Blenders Pride Fashion Tour has set the benchmark for the fashion industry in India. Now, the tour, in collaboration with Tarun Tahiliani, celebrated a story of My Identity, My Pride. The evening showcased elements of Pride in his craft and heritage. A theatrical representation of fashion was held in both menswear and women wear, in a larger-than-life custom set designed by Tarun Tahiliani, showcasing his 25-year journey.
Ishwindar Singh, GM Marketing, Pernod Ricard India, said, “Blenders Pride Fashion Tour had a long and special journey with Tarun, and now, as he celebrates 25 years in the industry, we’re equally excited for our consumers to experience this show from the comfort of their homes. The journey of ‘Pride’ that we set off on over the last two years continues to take centre stage this year as well, bringing alive a distinct expression of ‘My Identity, My Pride’. Weaving a seamless story around ‘My Identity, My Pride’, Tarun Tahiliani said, “This collaboration is a celebration of my journey and the myriad and varied influences that have inspired its course over the years. I take immense pride in expressing who I am and where I stand today, and in my association with Blenders Pride Fashion Tour 2020, because it gives me the opportunity to celebrate my identity with Pride.”