Balkrishna Industries Limited (BKT Tires), the Indian multinational group and global player in the Off-Highway tire market has announced that it will be sponsoring six teams in the upcoming T-20 league for Season 2020. The teams are – Kolkata Knight Riders, Mumbai Indians, Chennai Super Kings, Delhi Capitals, Rajasthan Royals and Kings XI Punjab.
The company has already been promoting this sport by supporting the KFC Big Bash League (BBL) based on an agreement with Cricket Australia. Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT loves the sport because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions. BKT has been the Official and Exclusive Tire Manufacturer for Monster Jam, the thrilling American motor show, since 2014. BKT has also been the title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 in France, and the company has become Official Global Partner of LaLiga, the top tier Spanish football division. The company had a partnership with Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season – eight out of twelve teams of the Pro Kabaddi League.