Birla Tyres has officially been announced as the Official Tyre Partner of the upcoming DP World Asia Cup 2025, marking a significant milestone for the brand. The collaboration highlights Birla Tyres’ commitment to performance, reliability, and endurance – qualities that mirror the spirit of cricket and resonate with millions of customers worldwide.
Commenting on the partnership, Mr. Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd, said, “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.” Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited, added that the association would help strengthen the brand’s connection with cricket fans globally while emphasizing resilience, trust, and performance.
For decades, Birla Tyres has been recognized for delivering high-quality, durable, and innovative products. The brand’s growing presence in both domestic and international markets is expected to gain further traction through this high-profile sporting partnership. In Kolkata, a key market for Birla Tyres, dealers and distributors anticipate a surge in customer engagement ahead of the tournament. Local showrooms are already planning promotional campaigns tied to the Asia Cup, aiming to leverage the tournament’s popularity to boost sales and brand visibility in the region.