Birla Fertility & IVF has unveiled Fertility Circle, India’s first toll-free, stigma-free fertility support line, at 1800 123 1515. Designed to provide unrecorded and confidential fertility guidance, the service is available in English and Hindi on weekdays from 9 AM to 6 PM. The initiative aims to offer judgment-free support to individuals and couples navigating fertility-related concerns—whether planning for parenthood or undergoing treatment.
The support line addresses a critical gap, as an internal study revealed that 90% of people facing fertility challenges feel emotionally exhausted, yet only 29% seek timely help. Fertility Circle ensures callers get compassionate, expert-led counselling without pressure, costs, or data tracking.
Where awareness around fertility care is gradually increasing, Fertility Circle is expected to play a crucial role in normalising conversations around reproductive health. Medical professionals in the city see this as a step forward in bridging the emotional and informational gap that many face in their fertility journeys. With plans to expand the service into regional languages, Birla Fertility & IVF strengthens its mission of combining compassionate care with clinical reliability. The initiative reflects the group’s larger commitment to holistic, accessible healthcare across India.