Birla Century’s home division is set to enrich the Indian textile market with the launch of Hill & Glade, its flagship brand catering to the home bedding segment. It will provide a plethora of choices in both colour and quality on the basis of the preferences of the customers.
It will launch with over 250 eye-catching designs in a range of colours that will encompass solids as well as prints for the discerning consumer. The entire range of cotton bed sheets promises a never before seen level of uniqueness with unmatchable standards of quality. This will also complement the offerings in the home bedding segment perfectly and provide consumers with high quality choices in towels. Hill & Glade will be offering a range of Ethnic Bedsheets later this year. The USP of the organization is the customization that is offered to clients in terms of the weave, design and texture of the products. The goal at every step is to ensure that Birla Century delivers the best to customers who place their trust in Birla.
The Sr. President & Wholetime Director Mr.R.K.Dalmia said, “Preserving our Mother Earth has always been a priority and we always keen “Think today, about tomorrow” at the heart of whatever decisions we take.”
The CMO of Birla Century Ashish Mehrishi said, “We have invested a considerable amount of time and research to get here after ensuring the feedback from a large set of target audiences determined the gaps in the home bedding segment.”
