Flipkart’s 8th edition of The Big Billion Days has started on a positive note, with early trends reflecting upbeat consumer sentiment in the country and the growth that Flipkart has enabled for MSMEs and sellers. There are 124 new cities/towns from where sellers transacted in the first 24 hours; these included Hingna (Maharashtra), Baghpat (Uttar Pradesh), Attingal (Kerala), Sambhal (Uttar Pradesh) and Dewa (Uttar Pradesh), and others.
The anticipation for this festival was evident as more than 2 million customers pre-booked close to 5 million products just prior to Early Access by paying just Re.1. Flipkart has designed and disbursed ‘BBD Shagun’ (a special reward) for its customers this year. More than Rs. 2 crores have been redeemed by over 250,000 customers under this offering in the first 12 hours of Early Access. The curated offerings of “BBD Specials” continued to be a customer favourite, with over 100,000 customers placing orders for these products in the first 12 hours of Early Access. Nandita Sinha, Vice President – Customer and Growth, Flipkart, said, “We will expand and strengthen our ecosystem of sellers and MSMEs, enabling better income and livelihoods for millions and expand our reach across the country.”
Big Billion Days 2021 brings opportunities for MSMEs & Kiranas
