Bharti Airtel, one of India’s largest telecom services providers and Bajaj Finance, the country’s largest private-sector Non-Banking Financial Company (NBFC), have announced a strategic partnership to create one of India’s largest digital platforms for financial services and transform last-mile delivery. The one-of-a-kind partnership brings together Airtel’s highly engaged customer base of 375 million, 12 lakh+ strong distribution network, and Bajaj Finance’s diversified suite of 27 product lines, and distribution heft of 5,000+ branches and 70,000 field agents.
Airtel will initially offer Bajaj Finance’s retail financial products on its Airtel Thanks App for seamless and secure customer experience and later through its nation-wide network of stores. Gopal Vittal, Vice Chairman and MD, Bharti Airtel, said, “Airtel and Bajaj Finance, two trusted names in this country, have the shared vision of empowering millions of Indians with a diverse portfolio of financial needs.”
Rajeev Jain, Managing Director, Bajaj Finance, said, “India’s digital ecosystem has been at the heart of data-driven credit underwriting and financial inclusion.” As part of the partnership, both companies are committed to strong regulatory compliance, data privacy and security, and seamless customer service.