IBM (NYSE: IBM) has announced that BESTSELLER India, the Indian subsidiary of BESTSELLER, is collaborating with IBM Consulting to deliver key transformation projects aimed at building an intelligent and autonomous fashion landscape and rapidly fuel business growth.
BESTSELLER India is a part off amily-owned Danish fashion company that currently has 396 exclusive brand outlets and is present in over 1,230 shop-in-shops throughout India. Bestseller has embarked an aggressive growth journey and has launched Fabric.ai, the fashion industry’s first AI project, to increase sell-through rate and reduce unsold inventory. To support this growth, the company has partnered with IBM Consulting to consolidate its IT landscape on a robust and secure hybrid cloud platform, allowing it to focus on its core activities to fuel growth.
IBM Consulting will help BESTSELLER India rearchitect its technology landscape to create a single source of truth for business decision-making, leveraging advanced analytics and a unified data platform. Mr. Vineet Gautam, CEO and country head, BESTSELLER India, commented “We’re highly positive that the innovations and digital prowess of IBM will create a robust and secure, end-to-end platform for our operations in India.”