Berger Paints India Ltd. has unveiled the tenth edition of its Durga Puja special initiative “PriyoPujo 2022”. Started in the year 2012, the main idea was to include and involve general public in selection of top Durga Puja pandals across various categories. On the initiative’s tenth year completion, the brand has taken it a notch higher by adding a bunch of fun-filled and heart-warming activities to make it a complete milestone year.
This year the celebration is all the way special for multiple reasons. While all the activities under Berger Paints “PriyoPujo” aims to bring everyone together and celebrate the biggest festival of Bengal, one of the initiatives called “Bhinyo Chokhe Onyo Pujo strikes a special chord. To enhance the spirit of togetherness and inclusivity, Berger Paints is all set to visit Old-age homes and orphanages in Kolkata and make sure that everyone becomes a part of the festivity.
Speaking on this occasion Mr. Abhijit Roy, MD & CEO of Berger Paints India Limited said, “Like every other year, we are immensely grateful to the citizens of Kolkata for letting us contribute to the society in a way where everyone gets to be a part of the larger-than-life festival of Durga Puja.”