Bayer’s Consumer Health Division has launched Bepanthen, the world’s leading skincare brand, in India, addressing the growing concern of dry skin that affects nearly 1 in 2 Indians. A recent survey by Ipsos reveals that 82% of dermatologists report their patients feel anxious about public appearances due to dry skin, while 88% link skin flare-ups to environmental factors, highlighting an urgent need for specialized skincare solutions.
The Bepanthen Dry Skin Survey conducted across seven cities underscores a significant knowledge gap among adults regarding the management of recurrent dry skin conditions, with 75% of dermatologists identifying individuals aged 25 to 40 as the most affected. Bepanthen offers a range of products enriched with Pro-Vitamin B5 and prebiotics, designed to provide immediate and long-term relief for dry and sensitive skin.
In Kolkata, where the humidity levels can fluctuate dramatically, consumers are increasingly seeking effective skincare solutions. The launch of Bepanthen is expected to cater to this demand, offering a steroid-free option that aligns with the preferences of 80% of dermatologists who advocate for medicated moisturizers over traditional remedies.With 75 years of global expertise, Bepanthen aims to enhance the quality of life for individuals suffering from dry skin, bridging the gap in skincare knowledge and promoting healthier skin management practices across India.