BASF, a global leader in agricultural solutions, has reaffirmed its commitment to Indian farmers with the launch of Efficon® Insecticide, a groundbreaking product powered by Axalion® Active. This move comes as a strategic step following the success of BASF’s Exponus® Insecticide, further solidifying its position in supporting agriculture in India.Efficon® stands out as an industry-first solution, offering a unique class of chemistry (IRAC group 36) with a novel mode of action tailored to effectively control piercing and sucking pests. These pests have long plagued Indian agricultural crops, causing significant damage and resulting in up to 40% loss in productivity and yield.
Indian farmers are among the first worldwide to gain access to BASF’s latest innovation, Efficon Insecticide. This new formulation, powered by Axalion® Active, promises to revolutionize pest management practices in the region. Its unique mode of action, belonging to the new IRAC group 36, presents a completely fresh approach to insecticide resistance management, with no known cross-resistance to existing products.Simone Barg, Senior Vice President of BASF Agricultural Solutions, Asia Pacific, emphasized the company’s dedication to understanding and addressing the needs of farmers. “At BASF, everything we do is for the love of farming,” Barg stated, highlighting the company’s commitment to supporting farmers in protecting their crops and boosting productivity.
Efficon Insecticide’s effectiveness extends across multiple life stages of target pests like Aphids, Jassids, and Whiteflies. Its systemic properties ensure long-lasting residual control, even in newly growing crops. Giridhar Ranuva, Business Director of Agricultural Solutions at BASF India, underscored the product’s compatibility with non-target organisms and beneficial insects, including pollinators, when applied according to label instructions.Dr. Marko Grozdanovic, Senior Vice President of Global Strategic Marketing at BASF Agricultural Solutions, emphasized the company’s goal of providing farmers worldwide with effective and sustainable solutions to meet growing food demand while reducing environmental impact. “This milestone with Efficon supports our goal of developing an insecticide portfolio that helps farmers worldwide,” stated Dr. Grozdanovic.
