Bangur Cement has initiated a groundbreaking multimedia campaign aimed at inspiring citizens across the nation to exercise their right to vote during the upcoming elections. Titled “Vote Solid, Desh Solid,” the campaign marks a sequel to the highly successful “Solid Ghar” campaign and aims to underscore the significance of each individual’s vote in shaping a robust and resilient nation.
The innovative campaign draws parallels between building a solid home with Bangur Cement and contributing to the solidity of the nation through active participation in the democratic process. Spearheaded by the renowned Bollywood star Sunny Deol, the campaign carries a powerful message urging citizens to recognize the impact of their vote on the nation’s future.
A key component of the campaign is the “Vote ka Vachan” initiative, accessible through Bangur Cement’s website at votekavachan.bangurcement.com. Here, citizens are encouraged to pledge their intent to vote, with Bangur Cement committing to donate 1 KG of cement for every pledge made. The donated cement will be utilized for various social welfare projects, underscoring the brand’s commitment to community development.Commenting on the campaign, Mr. Neeraj Akhoury, Managing Director of Shree Cement, stated, “Bangur Cement’s ‘Vote Solid Desh Solid’ campaign and the ‘Vote Ka Vachan’ pledge exemplify our dedication to fostering a progressive nation with inclusive growth through our brands, products, and network.”