Bandhan Mutual Fund has redefined the concept of a Systematic Withdrawal Plan (SWP) through its new IAP campaign, dubbed ‘#Salary Wala Plan.’ The campaign seeks to present SWP as a structured, salary-like income stream that allows investors to receive regular cash flows from their mutual fund investments, while the remaining corpus continues to stay invested for potential growth.
Vishal Kapoor, CEO of Bandhan AMC, emphasized the importance of SWPs, saying, “While SIPs are widely accepted for disciplined investing, SWPs remain underutilized as a tool for financial independence. Through this campaign, we aim to show how SWP offers a steady income post-retirement, ensuring liquidity while allowing continued investment growth.”
The campaign features a thought-provoking film portraying a couple who, relying on their children for post-retirement support, are shaken when life decisions disrupt their expectations. The film highlights the crucial realization that generating your own income via SWP can be a more reliable solution. In Kolkata, where investors are increasingly looking for smarter ways to ensure financial independence, Bandhan Mutual Fund’s initiative resonates with those seeking consistent income solutions. The #SalaryWalaPlan campaign is expected to gain significant traction in the city, where mutual fund investments are growing in popularity.