Bandhan Mutual Fund released a video on Father’s Day showcasing the modern father-child relationship. The video highlights how children are now leading in technology usage, often using jibes and quips, highlighting the evolving social dynamics where children empower their fathers to be smarter. The video cleverly pivots to ‘Sharma ji ke Papa,’ demonstrating a modern twist where fathers learn from their children in many ways. Yet, it also shows that in some areas, fathers still have the upper hand, and their wisdom prevails.
Through this compelling story, Bandhan Mutual Fund seamlessly integrates Bandhan Mutual Fund’s core branding message encapsulated in the tagline ‘Badhte Raho.’ Derived from the insight that financial security enables individuals to live life to the fullest, this tagline encourages everyone to continuously progress and embrace a lifelong journey of growth.
The video reflects this philosophy through its playful narrative, vibrant visuals, and engaging characters, embodying the dynamic spirit of ‘Badhte Raho. Vishal Kapoor, CEO, Bandhan AMC, shares, “This Father’s Day, let’s embrace the spirit of ‘Badhte Raho’ to keep growing, learning, and enriching our lives, no matter our age. “