Bandhan Mutual Fund is redefining festive season habits with its new campaign, urging consumers to prioritize thoughtful investments over impulsive buys. While brands typically drive sales with festive deals, Bandhan Mutual Fund’s latest video campaign takes a reflective approach, addressing post-festival realizations when buyers often reassess their purchases.
Vishal Kapoor, CEO of Bandhan AMC, highlighted the campaign’s goal, stating, “The festive season often fuels consumerism, with discounts turning many items into ‘must-haves.’ Through this campaign, we aim to inspire consumers to think beyond instant gratification. The message, ‘Invest Karte Raho. Badhte Raho,’ aligns with our philosophy of continuous growth.” The video humorously depicts unused items like exercise bikes and air fryers reminding owners of broken promises, reinforcing the value of responsible investments over fleeting indulgence.
In Kolkata, where festive shopping peaks with enthusiasm in bustling markets, Bandhan Mutual Fund’s message resonates. Local consumers are encouraged to consider the benefits of mutual funds, promoting long-term financial growth that outlasts the seasonal excitement. By investing in secure financial avenues, Kolkatans can sustain their prosperity while enjoying the festive cheer, blending cultural vibrance with financial foresight. The campaign’s lighthearted, relatable approach highlights the lasting value of investments over purchases that may only gather dust, positioning Bandhan Mutual Fund as a champion of responsible financial planning.