A bancassurance partnership has been inked between RBL Bank and ICICI Prudential Life Insurance. It will offer an array of life insurance products to the RBL Bank’s customers. RBL Bank will distribute ICICI Prudential Life’s products through its network of 398 branches spread across 28 states besides its internet and mobile banking touch-points that distinguish the Bank’s multi-channel distribution network. For ICICI Prudential Life, the partnership will deepen and further strengthen its multi-channel distribution network. Through this tie-up, the entire bouquet of ICICI Prudential Life’s insurance plans on the protection and savings platform will be available for purchase to customers of the Bank. The partnership will also provide a financial safety net to the customer’s family by way of a life insurance cover.
This alliance will enable over 8.7 million customers of RBL Bank to access and seamlessly purchase customer-centric protection and long-term savings products of the Company and provide financial security to themselves and their families.