Bajaj Finserv, has launched the second phase of ‘SavdhaanRahein. Safe Rahein’. a public awareness campaign focusing on Life Insurance Frauds to educate its consumers and public at large on how to stay safe from such frauds.
Through this awareness initiative, Bajaj Finserv aims to convey a very important message to consumers opting for Life insurance policies to check policy documents carefully and verify the details from the insurers’ websites only. Sometimes, customers may get lured by low premium offers by fraudsters and may end up with invalid policy documents.This campaign highlights the details that policy holders need to check to verify the policy authenticity; differentiating between a genuine and fake policy and most importantly where the policy holders can report these incidents in the event of a fraud. The campaign has a catchy jingle ‘Na Ji Na Ji’ with an endearing character named ‘Gupta Ji’ who goes around spreading these awareness messages in his own unique style. The campaign will run across the company’s social media platforms.