Bajaj Finance Limited has launched its public awareness initiative ‘Har Time EMI On Time’, a digital campaign that aims to educate the public about the benefits of paying their monthly loan EMIs on time and the negative side effects of missing their loan payments on their overall financial health in the long run. The campaign features the endearing Gupta Ji, of ‘Savdhaan Rahein. Safe Rahein.’ fame teaching Tinku Ji, the simple ways of paying his monthly EMIs on time, in an entertaining and melodious style. The customers and the general public are made aware of the various consequences of non-payment or late payment of installments and further drawing attention to the need of making timely repayments to boost one’s credit score.
It highlights the key aspects such as the benefits of timely EMI payments, consequences of late EMI payments, ways to keep their credit score healthy for future borrowings and simplified meanings of key financial terminologies. Reasons to always make EMI Payments on Time are the importance of a healthy credit score takes consistent efforts and disciplined financial habits to take proper care of the borrower’s credit health; maintain a steady repayment history, delayed payments will get noted in your CIBIL report and may lower the borrower’s CIBIL score; avoid a late penalty; improving the lender’s trust by timely payments which can be done through the various digital modes available of nearly all financial intuitions.
The campaign is an extension of its original educational series, ‘ABC of EMI’ launched during the observance of the Financial Literacy Week in February 2022. It will be seen across website, social media platforms, customer portal, IVR, app and other media infotainment channels.