Bajaj Finance Ltd., India’s largest private-sector non-bank lender and a subsidiary of Bajaj Finserv, today announced a strong festive season performance with a 27% year-on-year rise in consumer loan volumes and 29% growth in value for the period September 22 to October 26, 2025. During the festive cycle, the company disbursed approximately 63 lakh loans and acquired 23 lakh new customers, of which 52% were first-time borrowers—marking a significant milestone in its financial inclusion efforts.
The surge in demand reflects the positive impact of the Government of India’s next-generation GST reforms and personal income tax enhancements, which have broadened consumer purchasing power. Sanjiv Bajaj, Chairman, Bajaj Finance, said the reforms have fueled India’s consumption-led growth by making essential and lifestyle products more affordable for middle- and lower-income households.
A premiumization trend was evident, led by lower GST rates on televisions and air-conditioners. The company reported a 6% reduction in average loan ticket size while enabling upgrades to higher-end models. TV financing for 40-inch and above screens rose to 71% from 67% last year.
With 239,000 active distribution points across 4,200 locations and a strong digital ecosystem, Bajaj Finance reaffirmed its commitment to expanding access to credit and strengthening India’s consumer financing landscape.