Axis Mutual Fund, a rapidly growing Indian fund house, conducted a nationwide survey and analyzed data from over 1 crore existing customers to release its “Women Investment Behaviour Report 2024”. In the last five years (31st Mar 2019 to 31st Dec 2023), women investors have grown 3.0x in Guwahati. In the same time period, the AUM of women investors has grown 2.4x in Guwahati. The state of Assam has witnessed a 2.4x growth in AUM of women investors in the same time frame.
The findings of the study indicate that nearly 72% of women investors now make independent investment decisions. The report further highlights the proactive approach undertaken by women investors to achieve financial autonomy and growth, underscoring their commitment to long-term investing. Addressing the significance of the study, B Gopkumar, MD&CEO, Axis AMC asserted, “The mutual fund industry is undergoing a dynamic shift as more people, particularly women, embrace investing in mutual funds as part of their financial strategy.”
The report reveals a strategic approach, with women investors investing 25% more and accumulating 37% more corpus than men. Women exhibit 22% higher persistency in mutual fund investments over a five-year period, promoting long-term wealth building, fostering financial security and stability for individual households and the broader economy. Survey respondents prioritized past performance as a crucial factor influencing their mutual fund investment decisions.