Axis Max Life Insurance Limited has partnered with Tata Fintech, a subsidiary of Tata Digital, to expand access to life insurance products through Tata Neu, India’s omnichannel loyalty and financial services app.
Under the partnership, Tata Neu customers will be able to explore and purchase select life insurance products offered by Axis Max Life, including protection plans and long-term savings solutions. The collaboration aims to simplify access to insurance by integrating financial planning options into a digital platform used for various financial and lifestyle needs.
Sumit Madan, managing director and chief executive officer of Axis Max Life, said the partnership reflected a shared commitment to making life insurance more accessible and intuitive for Indians. He added that the initiative would encourage individuals and families to make informed financial decisions and strengthen their long-term financial security.
Sajith Sivanandan, chief executive officer and managing director of Tata Digital Group, said the collaboration would expand the range of protection and savings solutions available on Tata Neu. He noted that the platform brings together financial services, payments, Tata NeuCard and rewards.
The partnership highlights the companies’ focus on digital innovation and technology-driven distribution to improve insurance accessibility and encourage long-term financial planning among Indian consumers.